Their current logo isn’t very effective, it’s quite plain and doesn’t quite communicate what Bellyup is about
My re-brand is a much simpler, cleaner approach. The text is simple and very legible which allows the icon to stand out. I used the l’s in Bellyup to create some womanly curves that seem like they’re swaying to a beat, the subtle overlap on the E helps create this movement.
Bellyup's current homepage.
My re-design of their homepage.