This is Oscar's Bakery and Cafe's current logo. Oscar’s make all their own ingredients
in-store, including their bread and sauces, but their current branding doesn’t communicate this and I believe it is important that it does.
To communicate this hand made feeling I painted each of the letters in the logo by hand countless times. Paired with Khmer Sangam MN regular, this logo now gives Oscar’s a refined, hand made atmosphere
To reinforce this handmade feeling I designed a new business card and packaging using simiarly hand made icons that reflect what Oscar’s is all about